do as i say . . . . or do

I'm not sure what the dude is trying to say in this (ever so credible) USA Today article.

"Gore isn't quite as green as he's led the world to believe"

His book is entitled "Do as I say (Not as I do)" - in this case do as I say is nit pick for the sake of publication . . . . . or is that what he does

no one likes a tattle tale!